Vic Cherikoff is regarded as an authority on Australian native foods and its associated industry.

Vic has been involved in the selection and commercialization of many of the 35 or so indigenous Australian plant foods now in the market place for the last 25 years.

Cherikoff has continued the development of the ingredients themselves, to suit the modern kitchen and manufacturing processes, soluble essential oils, encapsulated products, infused oils, super-critical CO2 extracts, proprietary blends and formulae, etc. He has also expanded into retail products.

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